Five years ago, Hazera introduced Fenix pepper, a blocky yellow variety, to greenhouse cultivation across Mexico, revolutionizing the pepper industry with its superior qualities.
Before the arrival of Fenix, Mexican growers faced a significant need for reliable pepper varieties that could deliver continuous yields from September to May. Growers often experienced a production gap with traditional varieties, especially during the cold months. At the same time, shifting consumer preferences increased the demand for peppers with good fruit shape and an attractive yellow color.
These market demands resulted in several competitor varieties entering the market. Fenix emerged after years of dedicated breeding that prioritized the development of a disease-resistant and strong crop that thrives even in stressed conditions and challenging latitudes where radiation is a limiting factor.
Fenix’s exceptional attributes, such as high yield, quality fruit in terms of color, shape, and uniformity, and a strong plant balance between vegetative and generative growth, make it the preferred choice for growers. Today, it holds approximately 40% of the market share in Mexico, particularly in the Sinaloa area.
“Fenix is a variety with very strong plant, that helps to have a healthy plant that can be grown on high radiation condition during summer when we start the harvest. During season, fruits continue with good sizes and thick wall. It’s an excellent variety for us with its flexibility to be packed in boxes and bags. On this segment of yellow blocky pepper, Fenix is the best variety for our growing conditions like salty soils and high radiation during big part of the season. During and after winter, Fenix keeps its uniform sizes and good fruit weight.” ~ Gerardo Gonzales Perez, grower at Horticola Jehersa S.P.R de R.L. farm in Yurecuaro, Michoacan.
With devotion to sustainability, we continuously seek ways to enhance our varieties. With Fenix, we implemented sustainable growth methods that minimize fruit waste and optimize the use of water and fertilizers. This approach reflects our dedication to creating a positive impact across the entire supply chain, from growers to consumers.
The success of Fenix is a testament to our commitment to innovation and people. The high performance and fruit quality of Fenix ensure that growers produce healthy, delicious vegetables that strengthen communities and promote healthy living. Our global diversity and invested expertise allow us to understand and adapt to the unique needs of various markets, ensuring that Fenix continues to be a valuable crop.
Would you like to learn more about Felix? Contact us!
